In the heart of Kirinyaga County, in a quiet village called Ngariama, where even the current governor is her neighbour, began the story of a woman who would challenge norms, break barriers, and build an empire in the world of sports. Her name is Eunice Njoki Kiura, widely known in digital corridors as Njoki wa Wanjoki or Una Morgan on social media.
Growing up in Ngariama, Njoki's early years were rooted in simplicity, surrounded by the rich culture of rural Kenya. She schooled locally before moving to Thika for college, a life-changing chapter that would ignite a deep, passionate connection to football. “In college, I met friends who were football enthusiasts, and they influenced me into supporting Manchester United,” she recalls.
What started as a casual interest quickly morphed into a thrilling emotional rollercoaster of a love story with the beautiful game.
“For me, football was never just a game,” Njoki says. “The adrenaline, the loyalty, the passion – it became something so intense and incredibly amazing.”
Njoki knew she had to work hard to earn half the recognition. But she didn’t just earn it; she redefined it. Her love for football isn’t just a fandom; it’s part of her identity, her brand.
“The fact that a woman can be so madly in love with one team gets heads turning into curiosity, hence more customers.” Wanjoki narrated.
What began as a hobby soon became a craft and eventually a thriving business venture. “People kept asking me where to get jerseys, and I thought, ‘Why not supply them and earn commission?” She recalls. That small idea became Wanjoki’s Sports Hub, a sports merchandise business located in Nairobi.
A Kenya Fan replica Jersery at Wanjoki's Sportshub
The journey was far from easy, she reflects. “But slowly, I manoeuvred, and people started believing in my brand.”
Today, Wanjoki’s Sports Hub is synonymous with authentic sports merchandise, stocking top-tier clubs from around the world.
When it comes to local teams, her shop complies with FKF guidelines to ensure ethical sourcing. “Every start of the season, we must stock the new jerseys because the demand is always high,” she adds.
Beyond business, Njoki’s heart beats for community empowerment. “We’ve engaged in charity events, visited children’s homes, and empowered local teams,” she shares. “Seeing the smiles on their faces is one of the most fulfilling experiences of my entire career.”
Among her proudest initiatives is managing a team, Soccer Stars Football Club, based in Kiambu County and currently competing in the regional championship.
“In the next two years, remember this name,” she urges. “We have great talent and very ambitious players with one dream: to play in the major leagues.”
The club enjoys spiritual and moral support from CFF Kimbo Christian Fellowship Foundation, which plays a pivotal role in nurturing players not only on the field but also in life. “The church ensures these young players walk in the right direction,” she explains, “because this generation needs close supervision.”
Njoki’s influence extends beyond the streets and jerseys; she’s also made a name for herself on TV. Becoming a sports pundit was a major milestone. “No one believed in my talent until they saw me on TV being featured by Kameme, Innooro and K24. That remains the most goated, memorable moment of my career,” she says with pride.
And while some may find it controversial, Njoki reveals a recent personal shift in club allegiance. “Haha, this might rub some people way, but I moved from AFC Leopards to Gor Mahia. Both are great and famous teams.”
Her vision for the future is as bold as her journey so far. “My goal is to be a team manager someday and help grow and nurture young raw talent,” she declares. “The dream is already in motion.”
But she remains grounded in reality: “Let’s see how this economy, ya Kasongo, takes us in the next couple of years before we think of expansion,” she jokes, referring to Kenya’s tough economic times.
A proud, unapologetic advocate for sports, Njoki is clear on one thing: “It takes both brains and passion. You must have enough experience and knowledge and be willing to grow by connecting with the public, especially football fans.”
She also calls for gender equality in sports leadership. “We need like-minded leaders who share the same interests. Let’s start giving women who are vocal in sports more attention and normalise them leading teams.”
From Ngariama village to Nairobi’s bustling sports merchandise scene, from a fan in college to a respected team manager and sports pundit, Njoki wa Wanjoki is proof that passion, perseverance, and purpose can rewrite any narrative.